At Flags Unlimited, a veteran-owned business in Michigan we’re passionate about honoring the American flag with the respect it deserves. Whether you’re displaying the flag at a school, business, or home, following proper etiquette ensures its symbolism shines bright. In this guide, we’ll walk you through the essentials of flag display, care, and retirement—plus how our flagpole lighting solutions can help you stay compliant.

When flying the American flag, it should always be hoisted briskly and lowered ceremoniously. The American flag should be flown from sunrise to sunset, unless properly illuminated during the night. To ensure compliance with the U.S. Flag Code (4 U.S.C. § 6), Flags Unlimited offers solar and hardwired flagpole lighting solutions that keep your flag proudly lit after dark. Explore our lighting options in flagpole add-ons to ensure compliance. 

If the flag is displayed on a flagpole, it should be positioned above all other flags. When multiple flags are flown together, the American flag should be on the right (the observer's left) and at the highest point.

The American flag should not touch the ground or any other objects, nor should it be used as clothing, drapery, or bedding. It is important to prevent the flag from becoming soiled or damaged.

When the flag becomes worn, torn, or faded, it should be respectfully retired by burning in a dignified manner. Alternatively, you can surrender it to organizations that conduct flag retirement ceremonies. At Flags Unlimited in Grand Rapids, MI, we offer proper U.S. flag disposal services to honor its legacy. Contact us to schedule a flag retirement or learn more about our ceremonies.

During the national anthem or the Pledge of Allegiance, it is customary to stand facing the flag with the right hand over the heart. Military personnel in uniform should render a salute. When the flag is carried in a procession, such as during a parade, it should be held high and its position of honor respected.